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2017 Table and Fire Feature Designs Debut from CASTELLE®

CASTELLE announces the introduction of the newest additions to its outdoor dining table and fire feature collections for 2017.  Included within the new table designs is the robust Arcadia table base as well as the sleek and angled Contemporary table base.  A premier glass table top also has been introduced to coordinate with new contemporary seating. Debuting for 2017 are new sizes in multiple tables handcrafted to coordinate with the City collections for smaller outdoor spaces.  Within the fire features being introduced for the new season is a Fire and Ice Fire Pit that incorporates an ice reserve and a gas fire pit within the same coffee table design.

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“Not only did CASTELLE introduce an unprecedented number of new seating collections this season, we are equally excited about the many new table designs being offered to our retail partners, “ said Steve Lowsky, CEO, CASTELLE. “From our avant garde Arcadia base to the multi-function Fire and Ice fire pit, we definitely have something for every outdoor space or style.”

In the handcrafted table designs being introduced, the Arcadia leaves the biggest impression. A large faceted pillar style base available in multiple sizes turns an outdoor dining table into a true conversation piece.  A fitting option for the expanded lines of contemporary seating is the Contemporary table base. Handcrafted in extruded aluminum, sharp angles and interlocking lines create a base that easily coordinates with multiple chair and table top styles.

For the new City Collections, numerous table designs and styles are being introduced for 2017.  The Contemporary City, the Icon City, and the Vintage City are all crafted in dining, high dining and occasional table styles to meet the smaller profile needs and the overall economy of space requirement for which the City collections were created.  

In the hot category of fire features, the new Fire and Ice fire pit provides a solution for those looking for warm conversation and a cool beverage all at the same time.  With the state of the art gas fire functionality and a recessed ice container incorporated into the Fire and Ice table top, this fire pit creates an entertaining option for any outdoor setting.

For more information about CASTELLE and their distinguished lines of casual furniture visit CASTELLELUXURY.COM or contact 855.612.9800.

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About CASTELLE®.For over 35 years, CASTELLE has distinguished itself in the manufacturing of award-winning luxury casual furniture. Innovation, state of the art manufacturing, and superior quality products are the trademark of CASTELLE and the reason CASTELLE is recognized as a leader in the casual furniture industry. CASTELLE has been the recipient of multiple Manufacturing Leadership awards for the Cast Aluminum category.

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SummerWinds Signature Aluminum Line Launched by Pride Family Brands For Specialty Retail Market

summerwinds-logo

Pride Family Brands announces the launch of its SummerWinds Signature Aluminum line and its 2017 collections. Under the leadership of newly appointed president, Rory Rehmert, SummerWinds has expanded its product offering from steel casual furnishings collections and lounging pieces to now also include quality cast and extruded aluminum furnishings. Designed to meet a recognized need in the specialty retail marketplace, the SummerWinds Signature Aluminum outdoor furnishings brand includes a selection of seven complete outdoor living collections in traditional, transitional and contemporary styles.

“Exciting things are planned for our Summheritage-cast-dining-with-backgrounderWinds brand for 2017,” said Rehmert. “A full complement of well-designed collections and individual pieces has been crafted in durable aluminum in response to a need recognized in the marketplace.”

The SummerWinds Signature Aluminum Collections of casual furnishings are crafted of an all cast and heavy duty extruded aluminum construction for superior weather resistance.  Each piece in SummerWinds’ seven collections boasts a unique and generously proportioned scale allowing for ergonomic seating comfort. The finish for each of the collections in the line is 100% polyester powder coat for long outdoor life.

bellevue-sling-dining-with-background-web“The SummerWinds brand has been a successful component of Pride’s overall stable of quality outdoor living products previously serving a designated mass market,” said Steve Lowsky, CEO, Pride Family Brands. “With the addition of the aluminum collections, we look forward to expanding the focus of the brand and growing its position across mid-size retailers within the casual industry.”

Collections in the SummerWinds Signature Aluminum line include contemporary designs in The Bellevue and The Novato. Traditional and transitional designs in the line include The Milano, The Regent, The Heritage, The Meridia and The York.

For more information about SummerWinds Signature Aluminum line of quality casual furnishings, contact: 855.612.9800.

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About Pride Family Brands.

For 40 years, Pride Family Brands has distinguished itself in the manufacturing of award-winning luxury casual furniture. Innovation, state of the art manufacturing, and superior quality products are the trademarks of Pride Family Brands and the reason Pride is recognized as a leader in the casual furniture industry. Pride Family Brands has been the recipient of multiple Manufacturing Leadership awards.

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CASTELLE Brand Strengthening Launch Continues with Showroom Redesigns

hp-showroom-4-webCASTELLE, award-winning designer and manufacturer of handcrafted luxury furnishings, recently unveiled during the Fall 2016 High Point Market the first in its showroom redesigns.  As the next phase in CASTELLE’s  brand strengthening initiative, showrooms in High Point, Atlanta and Chicago will be reconfigured and designed to highlight the collections as well as luxury outdoor living. In the Castelle High Point Showroom, designers Debbie Berge and Kristin Alber of FOUND by DB took the total re-design to the next level.  The design team has been tapped for all CASTELLE showroom revamps.

“The look hp-showroom-3-weband on-trend feel of our showrooms are important components of our overall brand strengthening,” said Steve Lowsky, CEO, CASTELLE. “Kristin and her team’s vision worked to bring the handcrafted luxury message across in an exciting and visually impactful manner.  Each of our collections is presented to the utmost advantage through coordinated displays and accessorizing.”

Outdoor rooms within the 4,000 square foot High Point Showroom in the IHFC Main building were created through the use of movable walls and product placements. Floor coverings, art and accessories completed each of the near two dozen furniture hp-showroom-2-webvignettes.

“Not only did our design team provide a fresh new look for this luxury outdoor furniture manufacturer, but in partnering with our marketing team, we were able to achieve for CASTELLE a mutually beneficial collaboration with many of our designer favorites for finishing touches,” said Kristin Alber, REstyleSOURCE. Wendover Art, Currey & Company, Jaipur Living, Accent Decor, Lacefield & Selamat Designs provided pieces to compliment the new CASTELLE collections within the High Point showroom.hp-showroom-1-web

The goal of the total revamp of the showroom was to allow designers and retailers to “get the looks” for their clients.  A showroom handout “look book” was provided to accomplish this effort.

“The response to this initial showroom presentation was overwhelming,” said Lowsky. “The visual experience buyers have with our products within our showrooms is equally important as that of our other marketing materials. It is a total package that we are extremely proud to present to customers and prospective customers.”

For more information about CASTELLE and their distinguished lines of casual furniture visit CASTELLELUXURY.COM or contact 855.612.9800.

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About CASTELLE.

For over 35 years, CASTELLE has distinguished itself in the manufacturing of award-winning luxury casual furniture. Innovation, state of the art manufacturing, and superior quality products are the trademark of CASTELLE and the reason CASTELLE is recognized as a leader in the casual furniture industry. CASTELLE has been the recipient of multiple Manufacturing Leadership awards for the Cast Aluminum category.

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CASTELLE Announces Sponsorship of High Point Market Design Bloggers Fall Tour 

castelle-logo-full-lockupFt. Lauderdale, FL – (October 13, 2016) CASTELLE, award-winning designer and manufacturer of handcrafted luxury furnishings Made in the Americas, announces its participation as one of the exhibitor sponsors of the High Point Market Design Bloggers Fall Tour.  CASTELLE, exhibiting in IHFC – Main Building – M101 during the Market, will not only host a showroom tour for the group of top design bloggers; but also a luncheon.  Designed as a collaboration between Esteem Media, Inc. and the High Point Market Authority, the Design Bloggers Tour will take place from October 22 – 26, 2016.

“The social media platform is a growing medium of education and inspiration for consumers to design professionals everywhere,” said Steve Lowsky, CEO, CASTELLE. “With this sponsorship, the design bloggers will be able to experience the luxury side of outdoor living through our High Point showroom tour and a greater  understanding of handcrafted, customizable outdoor furnishings that retailers, designers and consumers are seeking.”

The ten design bloggers, representing all design genres, will be escorted to showrooms including CASTELLE, during the Market for a 45 minute personalized tour and company presentation. After the two days of tours, the bloggers will then craft creative content and take their online readers on an in-depth tour of the sights and signature looks being experienced in showrooms across the High Point Market. The bloggers’ Twitter, Instagram and Facebook postings made during the Market Week can be followed using #designbloggerstour. Post-market content and images also will be available on individual sites.

“The Design Bloggers tour, designed to promote quality online design content and community building, is such an exciting event for High Point Market,” said Tom Conley, president and CEO of the High Point Market Authority. “We are grateful to sponsors like CASTELLE® for continuing to support the program, and for our ongoing partnership with Esteem Media and their Design Bloggers Conference.  The coverage resulting from the tour is such a great tool for participating sponsors, and I love that we’ll have outdoor furnishings represented on the tour this Market thanks to Castelle.”

Design bloggers included in the Fall 2016 tour include: Courtney Allison (frenchcountrycottage.net); Cathy Austin (catherinemaustin.com); Arianne Bellizaire (inspiredtostyle.com); Vicki Bolick (theaceofspaceblog.com); Jeanne Chung (cozystylishchic.com); Janet Coon (shabbyfufublog.com); Mariella Cruzado (splendorstyling.com); Carrie Leskowitz (carriedesignmusings.glogspot.com); Holly Hollingsworth Phillips (theenglishroom.boz); and Shannon Smith (burlapandlaceblog.com. 

For more information about CASTELLE® and its line of handcrafted luxury furnishings, visit CASTELLELUXURY.COM.

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About Castelle.

For 40 years, Castelle has distinguished itself in the manufacturing of award-winning luxury casual furniture. Innovation, state of the art manufacturing, and superior quality products are the trademark of Castelle and the reason it is recognized as a leader in the casual furniture industry. Castelle has been the recipient of multiple Manufacturing Leadership awards for the Cast Aluminum category.

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Castelle Launches 2017 Video Series Of Collection and Company Videos

 

castelle-coverFt. Lauderdale, FL – (October 3, 2016) A series of professionally produced videos was introduced by CASTELLE during the recent Casual Market Chicago for multi-platform use. The series includes individual product videos highlighting each of the collections that are debuting for 2017 and on display during the upcoming High Point Market.  Also included within the series is a video featuring the CASTELLE “DNA” and an illustrative presention of the handcrafted production of the CASTELLE luxury outdoor furnishings.

“Through the efforts of our marketing team, the videos were designed to provide a visually informative yet concise message about our new products and company,” said Steve Lowsky, CEO, CASTELLE. “By utilizing the video format, each story can then be told across multiple platforms including online and mobile applications.”

With portions filmed within the CASTELLE Chicago Merchandise Mart showroom, the videos are available for viewing online as well as on a jump drive available from CASTELLE Territory Managers. The videos are also posted to the manufacturer’s website; CastelleLuxury.com, social sites and Castelleblog.com.  All videos can be viewed on the the Castelle You Tube Channel.

“We make a considerable investment each year in the new products we introduce and with the creation of enhanced marketing tools, we are able to assist our retailers in promoting the collections as well as presenting the CASTELLE story in an attractive and consistent manner,” Lowsky said. “We see it as another element in our ongoing marketing and branding efforts.”

For more information about CASTELLE and its line of handcrafted luxury furnishings, visit castelleluxury.com.

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High Resolution images available by contacting lrudd@pridefamilybrands.com    /  Pictured:  Castelle Cover

About Castelle.

For 40 years, Castelle has distinguished itself in the manufacturing of award-winning luxury casual furniture. Innovation, state of the art manufacturing, and superior quality products are the trademark of Castelle and the reason it is recognized as a leader in the casual furniture industry. Castelle has been the recipient of multiple Manufacturing Leadership awards for the Cast Aluminum category.

CORPORATE CONTACT: Sylvia Henderson, Director of Marketing, shenderson@pridefamilybrands.com

PUBLICITY CONTACT: Laurie Rudd, lrudd@laurieruddpr.com; 252.714.5377

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Casual Furnishings for Intimate Spaces Introduced in the CASTELLE CITY COLLECTIONS 

villa-bianca-city_deep-seating_hresFt. Lauderdale, Fla – September 27, 2016 – From porches to balconies, the CASTELLE CITY Collections have been designed for outdoor living that flourishes in intimate spots and quiet spaces. Debuting for 2017, the CASTELLE CITY Collections will be comprised of eight design styles handcrafted in contemporary
to classic and transitional to romantic styles. Whether full of intricate details or simple lines, each piece in thesecollections embodies beauty on a grand scale yet roma-city_sling-dining-hreshandcrafted for small spaces. The full complement of City Collections will be on display at the High Point Market, October 22 – 26, 2016, IHFC Building – Main 101.


“The handcrafted luxury for which CASTELLE is a recognized leader is not compromised in the creation of these smaller scale collections,” said Steve Lowsky, CEO CASTELLE. “Each CITY collection carries distinctive design styling, but crafted with the intention of accommodating smaller outdoor spaces.Home, empty room with fireplace

In response to requests from retail partners,
introductory 2017 collections as well as popular existing collections are included in the line-up of CITY Collections.  Included are the ENGLISH GARDEN CITY; GOLD COAST CITY; the MONTEREY CITY; PARK PLACE CITY; ROMA CITY; SOLARIS CITY; VERTICE CITY; VILLA BIANCA CITY.  With each style, there are options for sling dining and seating and deep seating as well as new CITY scale table designs. The same design motif and details in the current collections are included, but crafted for use in an economy of solaris-city_deep-seating_hresspace. 

For more information about Castelle and their distinguished lines of casual furniture visit www.castelleluxury.comor contact 855-612-9800.

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High Resolution images available by contacting lrudd@pridefamilybrands.com

Pictured: Gold Coast City Balcony Sling Dining with Contemporary Table; Solaris City Sling Deep Seating with Fire Pit;  Villa Bianca City Deep Seating; Roma City Sling Dining

About Castelle.

For 40 years, Castelle has distinguished itself in the manufacturing of award-winning luxury casual furniture. Innovation, state of the art manufacturing, and superior quality products are the trademark of Castelle and the reason it is recognized as a leader in the casual furniture industry. Castelle has been the recipient of multiple Manufacturing Leadership awards for the Cast Aluminum category.

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